That’s the title of an impressively sweeping history of the mindfulness movement by Mary Sykes Wylie, found on Alternet. If you’ve got half an hour (depending on attention span) it’s really worth digging into. If not, why not break it into small chunks?
The article covers the rise of Kabat-Zinn’s Mindfulness Based Stress Reduction (MBSR), and his successful (though scant) early research. The adoption by therapeutic, and commercial self help movements. It criss crosses historically, touching on the influence of TM and the Benson’s “Relaxation Response”, the Dalai Lama’s Nobel Prize in 1989. Then circles up to the “McMindfulness” article at the Huffington Post in 2013 (read, concerned Buddhists).
It also touches on corporate mindfuleness (read, Google, but many others) and the lack of real, conclusive evidence in the science (largely due to the subjective nature of much of what’s going on).
The article concludes, essentially, “no harm, no foul”, but really if you’ve read *this* far, you should read the article.